Task
Bring to the market a new brand developed from a marketing point of view, which will bring a bright pleasant association to the target audience and will comply with the pricing policy of the company.
Work on case in progress…
Behind the scene of logo creation
Three main books
Brand book Spread
We built the grid, font sizes, indents and the logo on the principle of the Golden Ratio.
This spread shows the beginning of the “History” section. This is the moment when generations of artisan brand’s craftsmen were born. We have tailored and organized texts into semantic blocks with the engravings as illustrations to make it comprehensible and increase brand awareness.
